The company that famously brags about designing things in California is looking toward Sweet Home Alabama.
Apple set its sights set on the American heartland in the latest country-heavy commercial for its music streaming service.
The Apple Music ad stars singer Brantley Gilbert waxing poetic about open roads and small-town life as motorcycles tear up farm fields and diner patrons smile at one another. It looks more like a spot for Harley-Davidson than a tech company known for its pretentious marketing.
But all of this rural glorification is set to a soundtrack of snippets from Gilbert’s iPhone. Classics like Lynard Skynard’s “Sweet Home Alabama” and Steppenwolf’s “Born to be Wild” are thrown in with Gilbert’s own single, “The Ones That Like Me” and a Kendrick Lamar beat because why not. Read more…