Positive prankvertising takes off in WestJet's wake

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Hardworking single moms, adorable kids and homesick expats got exactly what they wanted for the holidays, courtesy of brands that designed prank-style gift-giving extravaganzas

Calculated marketing move, you say? Oh lighten up, Ebenezer, and revel with the rest of us in a trend that’s become known unofficially as Punk’d with Positivity.

The ads and videos that capture these stunts are now a seasonal staple, with more brands jumping into the fray each year, one-upping each other with their largess and sentimentality.

“There’s nothing subtle or low key about any of these efforts,” said Larry Dobrow, contributing writer at MediaPost who reviews brand-created content and has noted, tongue in cheek, the current “mirth overload.” “Every brand that did one of these stunts went big. Really big.” Read more…

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10 Stunning Image Picks This Week


Image: Kolbjørn Hoseth Larssen

Inspiration can be found everywhere—many pictures tell different stories and adventures, as long as we know where to look. With skill and an eye for beauty, these creators share their wonderment of the world, taking us along on their visual journeys.

In this feature, we pick 10 of the many gorgeous images that have been uploaded to IMGembed from around the world.

IMGembed is an online platform that lets bloggers ethically use a wide variety of images on their website. Through IMGembed, you can use images to make your blog posts visually appealing and add an extra oomph to your website.

Check out some of these images that can be found on the site here and make your blog stand out from the rest.


Image: Antonio Foncubierta Rodríguez


Image: Mauricio Arrau


Image: Christine Vaufrey


Image: Dan Chippendale


Image: Jennifer Drago


Image: Matti Ollikainen


Image: Ryan Opaz


Image: Kevin Raggio


Image: Mauricio Arrau

[Source: IMGembed]

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